Table of Contents
Introduction
On Nov. 13, 2023, the City of Long Beach celebrated the citywide launch of its Shop Long Beach (Shop LB) program, a citywide initiative to support small businesses and strengthen the local economy by offering customer rewards for shopping at registered Long Beach businesses [^1^]. The program aims to generate $1 million in additional spending at local small businesses and make local purchases more attractive and convenient for customers [^1^]. This article will provide an overview of the Shop LB program and its impact on the local community.
Mayor Rex Richardson and City Leaders Support Shop LB
Mayor Rex Richardson and other City of Long Beach leaders attended the citywide launch event for Shop LB, which took place at Dainty Disco in North Long Beach [^1^]. Mayor Richardson emphasized the importance of shopping local and how it can make a big impact on the Long Beach economy, create jobs, and help the community thrive [^1^]. The event showcased participating businesses in North Long Beach and highlighted the diverse range of products and services they offer [^1^].
Shop LB Program Details
Shop LB is open to most locally owned, independent merchants throughout Long Beach and now has over 100 participating businesses [^1^]. These businesses include retail shops, eateries, wellness centers, and more [^1^]. Customers can earn valuable rewards and incentives by shopping at these businesses and accumulate reward points that can be spent like cash at a wide range of establishments throughout the city [^1^]. To participate, customers need to download the Localight app, create an account, and start shopping [^1^]. Participating establishments will be displayed in the app and will have the Shop LB logo on their storefronts [^1^].
Benefits of Shopping Local
By participating in the Shop LB program, customers not only support local businesses but also contribute to the economic well-being of the community [^1^]. Shopping locally helps create jobs, generates tax revenue, adds vibrancy to neighborhoods, and supports Long Beach residents who own these businesses [^1^]. Additionally, shopping local has environmental benefits and encourages local businesses to reinvest in their communities [^1^].
Small Business Saturday
To promote the Shop LB program and encourage residents to shop local, the City of Long Beach is celebrating Small Business Saturday on Nov. 25, 2023 [^1^]. Small Business Saturday is an annual event that encourages consumers to shop local for the holiday season [^1^]. Customers participating in the Shop LB program will earn extra rewards points for purchases made on Small Business Saturday [^1^]. The City will conduct a social media campaign to highlight local businesses, the Shop LB program, and the benefits of shopping local [^1^]. Free metered parking will also be available in designated locations on Small Business Saturday [^1^].
Conclusion
The Shop LB program in Long Beach is a citywide initiative aimed at supporting small businesses and strengthening the local economy [^1^]. By offering customer rewards and incentives, the program encourages residents to shop local and make a positive impact on the community [^1^]. With over 100 participating businesses, customers have a wide range of options to choose from when shopping locally [^1^]. The City of Long Beach is committed to promoting the program and encouraging residents to participate, especially during the holiday season and on Small Business Saturday [^1^]. By supporting small businesses, residents can help create jobs, generate tax revenue, and contribute to the overall well-being of the community [^1^].
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